Exploring Caller Dialogue: Analyzing Directed Information Search for Tourism Products
نویسندگان
چکیده
Tourism enterprises communicate with their potential customers through various communication channels including call centers. The conversation between travel counselors and the tourists can be seen as one type of directed information search. The analysis of the records of caller dialogue indicates that travelers mainly search information through two simple heuristics: search by location (SBL) and search by interests (SBI). The implications of this finding for the design of information technology and future research are discussed.
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تاریخ انتشار 2001